Fringe Benefits for Freelance Writers

fringe ben ·e ·fit noun Definition: an extra benefit supplementing an employees salary, for example, a company car, subsidized meals, health insurance, etc. synonyms: extra,  added extra,  additional benefit,  privilege,  bonus; There are a number of bonuses that comes with a writers career. Even to this day, getting paid for writing seems like magic—it’s soooo easy, isn’t it? However, money isn’t the only reward for being a freelance writer. Fringe benefits abound and you may find yourself swimming in benefits that aren’t readily apparent. In this article we’ll now take a look at a few of the many reasons why this career path is so great. Staying Current You’ll never be out of the loop as a freelance writer. You get to stay current because youre typically dealing with topical content. 90% of the writing assignments I undertake are based online. This means that I get to stay abreast of the latest trends that I would otherwise miss locked in a cubicle or installing drywall on some construction site. Job Security Is there anything more tragic than watching a consistently-employed individual become redundant by a new technology or trend? Or, watching someone scramble to pay the bills after being laid off? For writers, there’s always work. Everywhere you go you will see the written word, someone had to write that—and that someone could be you. Good help is hard to find. Smart clients know how valuable good writers are and seek to retain them. You will also learn other skills, ensuring your don’t need to put your eggs in one baket. Ive had several instances where Ive gone from writing PR copy to catfishing on a client’s behalf. Each of these skills increases the breadth of my available job market, usually while being paid a healthy rate. Business Know-How Ever worked at a job where you just knew your boss was an idiot? As a freelancer, not only do you get to choose which idiot(s) you work for,   but you can also see what’s going on under the hood, understanding what’s causing their business to run inefficiently. If you have an entrepreneurial instinct, you have the chance to observe how other businesses are run, learning what works and what doesnt. For instance, Ive had clients that are very disorganized; however, they have great ideas. One common archetype is a client that has bitten off more than they could chew. Basically, their ambitions exceeded their abilities—its a common motif in freelancing. On the other hand, Ive met people with ambitions but no ideas beyond copying ideas from success stories. This type is a little more difficult because their intent is to have you come up with all the intellectual legwork while they just fund the project. I’ve often said, â€Å"well, I can do that I suppose†¦Ã¢â‚¬  and got to work on my own similar projects. Hey, as long as the checks get cashed, I’ll play along. Finally, you can have great clients that not only pay well, but are also very successful. One client I work for has been featured on CNN, Oprah, Huffington Post, and so forth, but I know exactly why—they’re organized, efficient. They treat their freelancers well,   and expect a high level of consistent output. Community Writing can be solitary, but it doesn’t necessarily need to be that way. Because youre interviewing sources and engaging people, you become part of a local community whether you like it or not. Ever wonder what’s happening in your town? Write about it. It gives you a good excuse to snoop around or find out what really goes on. Plus, you may surprise yourself with the positive things; last week, I found out some local initiatives that are planned for next year for public art projects, all thanks to asking a librarian to help me cross-reference some research for an unrelated assignment. Hey, you never know†¦ You may catch some people off-guard by asking too many questions. Ive had several instances where people take me aside, taking offense at my inquisitive nature. Perhaps thats one of the job hazards for writers (besides carpal tunnel syndrome), but I find that more often than not, people want to tell you their opinions, knowing that you can give voice to the voiceless. Not a bad gig, if you ask me. Self-Determinism I’ll never forget being forced to quit a cooking gig when I told my then-boss that I needed to find a second job to pay my bills. It didn’t make sense to me at the time, but now it does: my boss was trying to retain me and limit my earnings. Yikes, I’m glad those days are over. As a freelance writer, I don’t have to â€Å"ask for permission† to seek out more work. Heck, I’m going to go on a cigarette break RIGHT NOW! [Five minutes later†¦] Ahh, sweet freedom. While I’ve maintained a freelance writing career for a number of years, I’ve also had the opportunity to work other jobs simultaneously. Remember this: the only metric freelance writers are judged by is their output. You don’t have to play Machiavellian office politics, nor suck up to a manager. Better yet, when I’ve been overwhelmed with assignments, no one batted an eyelid when I outsourced the extra work. Try pawning off your office gig to your friend when you’ve got a hangover and see what happens†¦ The takeaway is that you are in charge of your earnings and your career. You have no one else to blame when you come up short and you can set your own hourly rate. Like I said, sweet freedom. Freeing Up Your Time and Energy Back when I was a nine-to-fiver, my free time was squeezed in between commutes, grocery shopping, and running errands. With freelance writing, I find that I have an abundance of free time—so much so that I almost feel guilty when comparing notes with my salaried friends. The fringe benefit of writing is that you can squeeze your job in between your life; not the other way around. The other interesting thing is the actual physical effort that is required for writing. Ive shoveled asphalt for near minimum-wage to driving in a semi across the US. I’ll tell you what: those jobs are exhausting. Often, I’d find myself in a lifeless daze after every shift, reaching out for whatever low-energy amusement that would give me a dose of instant gratification and induce sleep. With writing, I find myself seeking out physical exercise to wind me down from the day. Even the mental fatigue caused by monotony is erased; every assignment is a new approach and a new test of my skills that I’m more than happy to develop. * * * This is just the tip of the iceberg when it comes to the benefits of being a writer. I won’t even tell you all the times I’ve managed to impress people at engagements with random facts or an in-depth knowledge about esoteric topics. After reading this article, you can tell everyone gathered around you why this job is the best. Now, if you’ll excuse me, I have a date with a glass of beer.

Alcohol Proof Definition and Examples

Grain alcohol or spirits may be labeled using proof rather than percent alcohol. Heres what proof means and an explanation of why its used and how its determined. Alcohol  Proof Definition Alcohol proof is twice the  volume  percentage of  ethyl alcohol  (ethanol) in an alcoholic beverage. It is a measure of the ethanol (a specific type of alcohol) content of an alcoholic beverage. The term originated in the United Kingdom and was defined as 7/4 the alcohol by volume (ABV). However, the UK now uses ABV as the standard to express alcohol concentration, rather than the original definition of proof. In the United States, the modern definition of alcohol proof is twice the percentage of ABV. Alcohol Proof Example:  An alcoholic beverage that is 40%  ethyl alcohol  by volume is referred to as being 80 proof. 100-proof whiskey is 50% alcohol by volume. 86-proof whiskey is 43% alcohol by volume. Pure alcohol or absolute alcohol is 200 proof. However, because alcohol and water form an azeotropic mixture, this purity level cannot be obtained using simple distillation. Determining ABV Since ABV is the basis for calculated alcohol proof, its useful to know how alcohol by volume is determined. There are two methods: measuring alcohol by volume and measuring alcohol by mass. The mass determination does not depend on temperature, but the more common percent (%) of total volume is temperature dependent. The International Organization of Legal Metrology (OIML) requires volume percent (v/v%) measurements be performed at 20  Ã‚ °C (68  Ã‚ °F). Countries belonging to the European Union may measure ABV using either mass percent or volume percent. The United States measures alcohol content in terms of alcohol percent by volume. The percentage of alcohol by volume must be labelled, although most liquors also state proof. Alcohol content may vary within 0.15% of ABV stated on the label, for spirits containing no solids and over 100 ml in volume. Officially, Canada uses US labeling stating percent alcohol by volume, although the UK proof standard may still be seen and heard. Common spirits at 40% ABV are called 70 ° proof, while 57% ABV is 100 proof. Over-proof rum is rum containing greater than 57% ABV or exceeding 100 ° UK proof. Older Versions of Proof The UK used to measure alcohol content using proof spirit. The term came from the 16th century when British sailors were given rations of rum. In order to demonstrate the rum hadnt been watered down, it was proved by covering it with gunpowder and igniting it. If the rum didnt burn, it contained too much water and was under proof, while if it burned, this meant at least 57.17% ABV was present. Rum with this alcohol percentage was defined to be 100 ° or one hundred degrees proof. In 1816, the specific gravity test replaced the gunpowder test. Until January 1, 1980, the UK measured alcohol content using proof spirit, which was equivalent to 57.15% ABV and defined to be spirit with a specific gravity 12/13 that of water or 923 kg/m3. Reference Jensen, William.  The Origin of Alcohol Proof(PDF). Retrieved November 10, 2015.

Minority Representation Of Minority Minorities - 1558 Words

The insufficiency in the representation of minorities in higher education administration and tenured faculty remained consistently problematic in spite of the existing and growing awareness within the higher education community (Nye Maxey, 1994). According to McKenney and Cejda (2000), minority representation in the American higher education system has generally been a major issue for the academic community as a whole. Racial and ethnic diversity has become increasingly more challenging throughout colleges and universities across the United States. Little progress has been made, for instance, for minority faculty members to move up through the leadership ranks. There are large disparities for minority faculty members when data and â€Å"demographic trends† in faculty and institutional leadership are examined. Higher education institutions, argued Gibson-Benninger (1995), must increase their efforts in the appointment of women and minorities because these two groups have been severely underrepresented in leadership positions. Higher education institutions have not achieved much success with regard to minority recruitment to leadership positions by failing to aggressively recruit minority applicants (Gibson-Benninger, 1995). Since its inception in 1987, the diversity program that was aiming to â€Å"link† academic excellence and social diversity at the University of Michigan, Ann Arbor campus has shown some improvement in the number of their minority faculty members of tenured andShow MoreRelated The Representation of Minorities in American Cinema Essay2440 Words   |  10 PagesThe Representation of Minorities in American Cinema As the semester progressed and we continued learning how Latinos have been misrepresented through American cinema during the twentieth century, I began to wonder about my own heritage and how Jews were portrayed in films of the same era. I grew up learning about the various stereotypes that have been associated with Jews throughout history, but never have I explored the portrayals of Jews through film history in the United States. My curiosityRead MoreRepresentation Of Minority Groups : Special Education1693 Words   |  7 PagesTo: Arne Duncan, U.S. Secretary of Education From: Evan Sadrakula Date: April 15, 2016 Subject: Disproportionality of Minority Groups in Special Education Introduction Some students are subject to unequal representation at school, particularly those in a minority group. In the past, there were vast amounts of racial biases that spread across the United States. Unfortunately, racial bias still exists today, in the 21st century. There are those who feel that certain groups of people should notRead MoreThe Evolution Of Comedic Self Representation Of Minorities Essay1543 Words   |  7 PagesThe Evolution of Comedic Self-Representation of Minorities Over the past 70 years, there has been great change in comedy especially for African-Americans and other Non-American races. During the early days of comedy, many of these people were considered to be minorities during that era. This influenced many comedic stints of that time which over the years have evolved to catch up with the modern day society. Some of these include the humor, the topics discussed and also epithets. Over the years manyRead More Controversial Minority Representation in the Film, Birth Of a Nation1068 Words   |  5 PagesControversial Minority Representation in the Film, Birth Of a Nation       Birth of a Nation was a film that broke several artistic boundaries in the film industry yet was seen as the most racist film of any generation. This has caused it to be a film under heavy debate since its release in 1915. One can never look past the racist depictions that this film portrays in it. However, to truly understand the film and explore its importance in the study of minorities in film, one must look at thisRead MoreMinority Trope Representation in AMC’s The Walking Dead Essay2032 Words   |  9 Pagesdwindle; however, the minority ratio in the group remains below the average number of majority characters in the show. The â€Å"token minority† trope follows the concept of a minority figure that has little or no significance to the plot line of the story and is placed there for possible racial discussions or as a source of drama later in the film or show (â€Å"Token Minority†). So what relation does this have to a larger role in films? Over time, there is a progression of how a minority fits within any genreRead MoreGender Representation Of Female Gender Roles Affect Society Through Social Oppression Of The Minority Group1110 Words   |  5 Pagesoppression of the minority group. Throughout the film, it is obvious that, although it is possible to have gender performativity, there is disempowerment of women and a man’s life is that which is more significant than a woman’s. For the duration of the movie, the idea of masculinity is emphasized and its ideas are reinforced. Notably, when Shang, the captain of the army, sings the song I’ll Make a Man out of You (Wilder et al., 1998a), the portrayal of the stereotypical representation of masculinityRead MoreGiving People A Vote Does Not Mean That A State Would Have A Government?1538 Words   |  7 Pagesvote would lead to a government â€Å"by the people†. This essay will aim to illustrate how giving people a vote does not mean that a state would have a government â€Å"by the people† by analysing the problem in three areas: majority, minority and real-world statistical representation. Majority The term government â€Å"by the people† can be seen as being too vague. One issue is determining who are â€Å"the people† being referred to? In the literal meaning one can assume that it implies that the government is chosenRead More The Marginalization of Minority Groups in The Electoral System1362 Words   |  6 PagesThe marginalization of minority groups in the electoral system impedes a comprehensive representation by further entrenching and aggravating ethnic division. The lack of minority representation in political-decision making has limited the ability of a true representative democracy to come into fruition. The inconsistency of elected assemblies mirroring the population has decreased the representation of ethnic minorities and deepened the racial and ethnic cleavages. Reforming the electoral systemRead MoreAffirmative Actions1078 Words   |  5 PagesRunning Head: AFFERMATIVE ACTION Affirmative Actions Affirmative action is an action taken by an organization to select on the basis of race, gender, or ethnicity by giving due preferences to minorities like women and races being not adequately represented under the existing employment. To make the presentation of all these compositions almost equal in proportion to do away the injustice done in the past. The Supreme Company need to design an affirmative action program in the lightRead More Diversity in the Newsroom Essay1680 Words   |  7 Pagesclass sessions, it became a noticeably important issue for me, especially as I am an aspiring journalist. As a top editor at the Massachusetts Daily Collegian, a student-run newspaper at the University of Massachusetts that has almost no minority representation in the newsroom, I’m realizing that the problem is increasingly important, yet increasingly ignored. Diversity in the newsroom is an important issue in corporate-owned newspapers, private-owned newspapers, and at university and college

Signs of Unproductive/Unmotivated Students - 1826 Words

#61656; Absenteeism Ââ€" constant and repeated absenteeism. Lateness Ââ€" late to several#61656; classes. Poor performance Ââ€" produced work is of low quality and#61656; quantity. Labour turnover Ââ€" many classmates leaving, often because of an#61656; unsolved issue. Greviances Ââ€" complaints are important red signals that#61656; should be taken under consideration AND solved during that time. Poor#61656; response rate Ââ€" students dont give as much answers as the teachers ask and expect, with no encouragement. Attitude Ââ€" a students personal attitude#61656; towards other colleagues or/and teachers, towards school. FACTORS: Lack of time and Respect Workload, Class Environment and Working Conditions Organization and Schedule Esteem,†¦show more content†¦Esteem, Responsibility and Access A students self-esteem is a need to stay motivated Ââ€" maybe one of the clearest factors that will explain the students situation. Students can, time by time, feel that they arent capable of doing a task/subject, or feel unappreciated, thinking that other students are better than itself. A teacher should always make sure a student doesnt feel that way and make sure to encourage that no other student is better than others, that the result of another student is not impossible to achieve for anyone. Apart from that, a teacher can also increase a students self-esteem, even motivational level, by giving responsibility to the student. Having in mind that a student is its own individual, any person (not only a student) will feel trusted at some degree which will increase ones self-esteem. Allowing students access to different facilities will make its effort in motivation and productivity because, again Ââ€" access relates to trust and responsibility, all relating to motivation and productivity. Student-teacher relation and Unfair Grades While spending the majority of the day with other students and teachers, the bond between the teacher and the student is relatively important. This bond differs from school environments, but it is generally important for all environments to have some kind of a student justice and freedom plan. Students being soShow MoreRelatedEssay on Management skill23177 Words   |  93 Pagesare positive. Answer: TRUE Explanation: This is true because positive relationships foster cooperation among people, so that things that get in the way of highly successful performancesuch as conflict, disagreements, confusion and ambiguity, unproductive competition, anger, and personal offenseare minimized. Diff: 1 Page Ref: 238 Topic: Building Positive Interpersonal Relationships Skill: Recall 2) Studies have found that people make fewer mental errors when experiencingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesfrom 23 to 9. Preface Welcome to the fifteenth edition of Organizational Behavior! Long considered the standard for all organizational behavior textbooks, this edition continues its tradition of making current, relevant research come alive for students. While maintaining its hallmark features—clear writing style, cutting-edge content, and engaging pedagogy—the fourteenth edition has been updated to reflect the most recent research within the field of organizational behavior. This is one of the

Essay On Imagination In The Cask Of Amontillado - 922 Words

Imagination out of control Imagination is the beginning of creation.You imagine what you desire, you will what you imagine and at last you create what you will. Out of all the stories we have read they all have shown how your imagination overcomes reasoning. In â€Å"The Cask of Amontillado† by Edgar Allan Poe, Montressor let his imagination take over him and was planning his revenge by just the thoughts he was getting ,and by that it made him kill a man. In â€Å"The fall of the house of Usher† by Edgar Allan Poe, Roderick’s thoughts made him believe things that aren’t really true and because of that it was damaging him or making him get out of control.. One event that happened in the story was that he thought that his sister was dead and so†¦show more content†¦Imagination could also make you believe things that are not actually true.In the fall of the house of Usher Roderick believed that his sister was dead and everything was falling apart but it was actually just him believing all those things. Roderick has been thinking about bad things that were happening around him and he believes that they are true, â€Å"he said with a bitterness which I can never forget,would leave him,the hopeless and the frail the last of the ancient race of the Ushers†(Poe 19). Roderick has been imagining things going on around his house and with him and hes letting them get to him and thinking that there really happening. He buried his own sister just because he imagined that she was going to die. This shows he let his imagination get to him. Another story where it shows the same problem was in â€Å"House taken over†. Theirs these two kids who move from room to room because they say that something has taken over, â€Å"I had to shut the door to the passage. They’ve taken over the back part†( Cortazar 40). What this tells me was that these kids just heard noises without seeing what it actually was so they just im agined what it could have been. This has to do with overcoming reason because they just followed their instincts and left the house than instead of checking what was going on or atleast thats how they described it in the story. Now with my Imagination the way it works is that it makes me overthink everything even with the most simplestShow MoreRelated Poes Theory and Practice Reflected in The Cask of Amontillado1094 Words   |  5 Pages Poes Theory and Practice Reflected in The Cask of Amontilladonbsp;nbsp;nbsp; Edgar Allan Poe, author of brilliant reviews, poems, and stories, was born in 1809, and sadly died, a young man, in 1849 (665). To truly understand Poe, one must note the time period in which he wrote. It was an age of Literary Realism and Dark Romanticism, which was Poes arena. The concept of New Literary Criticism was not yet mainstream. However, Poe was a critic as well as an acclaimed author. By observingRead MoreA Look into the Dark Side of Edgar Allan Poe1736 Words   |  7 Pagesstreet in 1949; three days later, he was dead at age forty. Just like the way he live his life and died, many of his stories and poems were a mystery. Two of his most famous works â€Å"The Cask of Amontillado† and â€Å"The Raven† were dark and mysterious fictions with dark characters and mysterious plots. â€Å"The Cask of Amontillado† was a story about the dark act of satanic pursuit of revenge, unlike â€Å"The Raven†, which invited us into the soul of a grieving man. B oth stories were essential and gave meaning toRead MoreEdgar Allan Poe And The Cask Of Amontillado1384 Words   |  6 PagesWhat makes Edgar Allan Poe work unique? Other than being a strange individual, Poe has become a remarkable literature writer. The Raven, Annabel Lee, and The Cask of Amontillado are just a few of Poe’s work that staples the theme of gothic literature. This essay will allow you to see the gothic elements Edgar Allan Poe uses through his most common poems. Gothic literature has many elements which play into its definition. The actual definition is a style of writing that is characterized by elementsRead MoreEdgar Allen Poe s The Cask Of Amontillado1528 Words   |  7 Pagescommon (Halliburton). It is the use of these themes that Poe has been able to create works that are both emotionally and psychologically thrilling. In this essay, we will explore the use of symbolism and conflicting emotions in Poe s work s. When of the many repetitive themes that Poe explores, is that of Love and Hate . Poe s Cask of Amontillado (1846) is a story of cold revenge, fueled by hatred, while other stories, such as William Wilson (1839) or The Tell-Tale Heart (1843) portray opposingRead MoreA Look into the Dark Side of Edgar Allan Poe1762 Words   |  8 Pagesdeath. Three days later Poe was dead at the age of forty. Just like the way he lived his life and died, many of his stories and poems were a mystery. Two of his most famous works â€Å"The Cask of Amontillado† and â€Å"The Raven† were dark and mysterious fictions with dark characters and mysterious plots. â€Å"The Cask of Amontillado† was a story about the dark act of satanic pursuit of revenge, unlike â€Å"The Raven† which invited us into the soul of a grieving man. Both stories were essential and gave meaning to whatRead MoreEdgar Allan Poe Is A Master At Creating Suspenseful Horror1825 Words   |  8 Pagesother stor ies, his include a conflict and a resolution, but his ability to take the reader on a journey with him through his literature and make us feel a certain mood makes him a unique writer with his own style. â€Å"The Tell Tale Heart† and â€Å"The Cask of Amontillado†, short stories by Poe, have similar ways of creating the mood which leads us to feel the way we do throughout the story. The use of the first person narrator perspective, the different settings within each story, and the time it takes to reachRead MoreExamples Of Ligeia And The Fall Of The House Of Usher937 Words   |  4 Pagesfriend Roderick Usher at his house. Both of them are full of suspense and this is the main topic this essay will be focusing on. This essay will attempt to illustrate how Poe builds suspense in his short stories ‘Ligeia’ and ‘The Fall of the House of Usher’. The reliability of the narrator will first be analysed, before tackling the foreshadowing present in these short stories. Finally, this essay will highlight how Poe’s writing instils unease in the reader’s mind. Both short stories are said byRead More Eerie Themes Of Gothic Writing - An Analysis Of Edgar Allen Poes T1136 Words   |  5 Pagesliterature. Of all the gothic authors of history, few writing has captured the mind and plunged it into the depths of fear as that of Edgar Allen Poe. Poe’s â€Å"The Cask of Amontillado,† is a story that shows us how deadly being prideful can be. Themes of dishonour, revenge and questionable justice all come together in this story. In this essay, I will discuss how the setting, irony and the lack of certain details all contribute to the gothic theme and the spine-tingling effect of the story. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead More Poe’s Life†¦ At the Tip of a Pen Essay2201 Words   |  9 Pagesfelt as if something was missing. In many of his stories, it seemed as though Poe craved to see the pain of sorrow in others. The unstable mind motivates the body to act out in such a violent manner in order to satisfy its desires. In â€Å"The Cask of Amontillado† the protagonist, Montressor, â€Å"[hearkens] in vain for a reply† of agony from his enemy. Poe wanted to hear the suffering of his adversaries; he needed to hear them feel the pain he felt. His desire to force this punishment onto others, questionsRead More Edgar Allan Poes Writing Essay2378 Words   |  10 Pages Poe’s writing is to express the beauty in death. The loss of a lover is thus the best possible way to express beauty. Donald Barlow Stauffer, another critic of Poe’s work, states that Poe considers â€Å"Ligeia† as his best because â€Å"of the highest imagination† as Poe uses the characteristic of his wife, Virginia, to describe Ligeia’s strange beauty (115). As Poe describes about the subtle strangeness of her beauty, he states that her intelligence is unmatched by any other woman. Soon, though, Poe describes

Marketing Barbie free essay sample

But very little is known of its business and design aspects of Barbies story. In the 1998 $31 billion toy market, Mattel has nearly $4. 8 billion in sales. Barbie is responsible for more than one-third of those sales. In 1997 alone, Barbie represented 80% of sales in the doll segment. What is it about this doll that makes it such a phenomenon? What are the main factors that have allowed Barbie to dominate the doll market for almost 40 years? How have technology innovation and design strategy influenced product development at Mattel? What kinds of strategies has Mattel used to determine Barbies design and evolution? What approach to design is behind their strategy? This paper points to possible answers to those questions from an outsider point of view. Issues related to design development philosophy, teamwork, technology and innovation are explored. It is important to stress that this paper does not address or consider sociological or anthropological issues related to the doll extensive literature is available from other sources on those subjects. So they must ensure that Barbie is a safe toy and that when kids ask for Barbie their parents will purchase it for them. After deciding that the doll is marketed towards young girls and parents Mattel must then think what does my target market want? This includes the design of the doll, the name Barbie, her packaging and her warranty. Currently Barbie is designed as a young woman with grown up features. Size of doll? Material? The purpose of the design is the idea that Barbie poses as a role model for young girls to look up to. There are a lot of different Barbie’s to choose from with different ethnicities and careers. Barbie is currently packaged in a box with a transparent s in plasticfront and paper containers with a pink Barbie logo. Good that you described packaging – few students did It also includes a toy warranty that comes with all Mattel products. You should also be clear that there are a wide range of products – both doll accessories and products for little girls Pricing: The next step in the marketing mix is how to price your product. Pricing is based on achieving sales goals, maximize profit or to make room for new products. This also true with Barbie, Barbie’s today can go as cheap as eight8 dollars and up. Where did you get this number – on Mattel web site I think $6. 99 and at Amazon as low as $3 There are a lot of new releases of Barbie. The newer versions cost more for example on the Mattel website the new holiday 2012 Barbie costs $39. 99 but interestingly is sold for less at Walmart http://shop. mattel. com/product/index. jsp? productId=13288505 whereas the older not so recent Barbie which is Barbie doll roses cost only $6. 99 http://shop. mattel. com/product/index. jsp? productId=13002205 . To make room for newer products Mattel and distributors will sell their older Barbie’s cheaper but brand new Barbie’s cost more. Again should note wide range of prices for ancillary Barbie products (ex the Barbie car, both for the doll and for little girls) Promotion: After deciding how much the product is the next step is to promote it. Barbie is heavily much promoted. You cannot walk into a department store or pharmacy that sells toys or pharmacy and not see Barbie. Some places where Barbie’s are sold and advertised are Kmart, Walmart,Target, Sears, Jcpenney, CVS, and Toys r us being one of the biggest Barbie sellers. Toys r us has its own private section for Barbie in Times square Manhattan where there is a huge Barbie house that you can walk into, it is a big tourist attraction. There are also the countless Barbie television commercials over the years on TV and the Barbie website where you can play Barbie games and activities. Are ads for Barbie aimed at children or parents? Which medium is used most (tv)? Distribution: The Final step of the Marketing mix is make decisions on where to distribute your product. Barbie is very easy to purchase being that it is sold at any store that sells toys. Along with Toys r us Kmart, Walmart, Target, Sears, Jcpenney, CVS and others there is also the option to buy Barbie online straight from the Mattel website. This section is repetitive to paragraph above – remove info on stores from Promotion section and place here – then elaborate in promotion section on the types of advertising campaigns for Barbie Marketing environment: When all these elements work together it makes marketing more successful. However there are also some aspects of the market environment that will control how the product will sell. Two factors that might affect the sales of Barbie are economic forces and sociocultural forces. Economic forces are the effects of economic conditions on the customers’ ability and willingness to buy your product. This might affect Barbie sales because currently the economy is still at a low point. If parents need to feed their children and pay their bills they might not afford to have that extra cash to buy a Barbie doll. How does Barbie compare in price to other options parents have (for toy purchases? ) Sociocultural forces are influences in culture and society that result in changes of attitudes and lifestyles. Over the years there have been arguments against Barbie saying that she is too grown up and might make young girls want to mature too fast. After this view on Barbie a few parents did not want to purchase it for their daughters. There was also the Middle East where Barbie was banned in a country for her appearance. Overall Mattel does a great Job of Marketing Barbie and implementing the marketing mix.

The Effects of Genre of Music on Memory Retention Essay Sample free essay sample

The bing experiment was conducted to corroborate the effects of genre of music on memory keeping. With the cognition that music does hold an consequence on human head and organic structure. background information and our old experience with music gave us this hypothesis. Certain types of music are known to trip the left and right parts of the encephalon. which maximizes acquisition and AIDSs in memory keeping ( Heathman. 2011 ) . Responses to music are easy to be detected in the human organic structure. Classical music from the Baroque period causes the bosom round and pulse rate to loosen up to the round of the music. As the organic structure becomes relaxed and watchful. the head is able to concentrate more easy. ( O’Donnell. 1999 ) . Classical and stone genre were used as an independent variables in this survey. A station trial and pretest design was used to analyze the difference between the memory keeping of the participant who listened to sway music and those participant s who were listened to classical music. The consequences of the experiments indicated that genre of music does hold effects on memory keeping of the participants. The consequence besides provided grounds for a relation between music and memory map of the hearer. â€Å"THE EFFECTS OF GENRE OF MUSIC ON MEMORY RETENTION† Most people. particularly pupils were seeking to happen an effectual manner to maximise acquisition and keeping of information. Music has an ability to trip the left and right hemisphere of our encephalon at the same time. Besides. activities which involve music causes the encephalon to be more capable of treating information. The power of music to impact an individual’s memory was rather challenging. When you listen to music you know. it stimulates the hippocampus. which handles long-run storage in the encephalon. Making so can besides convey out relevant memories you made while listening to a peculiar vocal ( Klowoski. 2011 ) . The thought that organizing a new memory with music. and so utilizing the same music once more subsequently to remember the memory still appears to be a sound thought. If you’re holding problem retrieving something. you might hold better fortune if you play the same music you were listening to when you foremost made the idea. The memory is a me ntal system that receives shops. organizes. alters and recovers information from centripetal input. Centripetal memory. short-run memory and long-run memory are the three basic types. Information first enters centripetal memory. which holds an exact transcript of the information for a few seconds. Short-run memory is the following measure. and it holds little measures of information for a brief period longer than centripetal memory. Selective attending is utilized at this clip to modulate what information is transferred to short-run memory. Unimportant information is removed for good ( Coon. 1997 ) . Rock music is believed to be upseting to some persons. but ironically some find it as an effectual alternate form of analyzing. On the other manus. Classical music has a soothing consequence to its hearers that help them to work more in retaining information. Rock music is known to assist with ocular memory keeping but non learning memory keeping. Classical music is more harmonic while stone music is more rhythmic. Rhythmical music makes hearers more passionate. raising epinephrine. while harmonic music makes hearers more brooding. Surveies have shown that exposure to sway music causes larning and memory keeping jobs because the beat acts in the same manner a drug bash. However. the encephalon does make a strong association between stone music and what is go oning visually when you hear the vocal. So. regardless of conditions. when you hear a stone music vocal. your encephalon will automatically tie in it with the first clip you heard it ( Heathman. 2011 ) This survey aims to acknowledge the effects of genre of music on memory keeping of an person to supply them an easy manner of working particularly with the usage of memory and day-to-day processing of information. ProblemDoes genre of music affects the keeping of information in memory? HypothesisHo – Genre of music does non impact the keeping of information in memory of pupils from the College of Arts and Sciences. H1 –Sgenre of music affects the keeping of information in memory of pupils from the College of Arts and Sciences. Significance of the StudyThis survey will function as the guidelines to pupil. module. and other research workers to be able to detect an effectual manner of retaining an information in our memory. This will besides function as a mention for future surveies about music and keeping of information. Methods ParticipantsThe participants were 30 pupils from College of Arts and Sciences section of New Era University. The 30 pupils were indiscriminately selected and voluntarily performed the said experiment with proper direction. Design A post- trial merely design was used to analyze the consequence of two genres of music- classical and stone. to the keeping of information in the memory of the participants. The Independent variable is the genre of music and the dependant variable is the keeping of information. Materials The stuffs that were used in this experiment were music participants. headset or earphone. a transcript of the extract that will be memorized. and a timer. Rock Music used: Killer from the South ( Instrumental ) Classical Music used: Canon D ( Instrumental )Excerpt from Nicholas Sparks’ novel. Dear John ( For Rock Music )â€Å"I’ve worked with soldiers on all sides of political spectrum: I’ve met some whoted the ground forces and others who wanted to do it a caree. I’ve met masterminds and imbeciles but when all is said and done. we do what we do for one another. For friendly relationship. Not for state. non for nationalism. non because were programmed killing machines. But because of the cat next to you. † Procedure Participants were requested to listen to a stone music while reading an extract for a continuance of 1 minute. They were asked to declaim the lines that they remembered from the piece. Each words that they stated were counted and recorded. The same process were done for the classical music with same extract. The effects of two genres of music –classical and stone music are tested. A t-test for two independent groups has run on the tonss informations with an alpha degree of. 05. The tonss made by the classical music group has a average mark of 21. 93 while the tonss made by the stone music group was a average mark of 15. 07. High tonss are in the classical music group while low tonss are in the stone music group. The research workers discovered that the consequence of genres of music –classical and stone music has significance: T ( 0. 5 ) = 2. 05. t-computed value of 3. 10. Discussion The experiment was designed to analyze the consequence of music genre on the memory keeping of the participants. The hypothesis was that the genres of music have a important consequence on the memory keeping of the participants. The consequence of the performed experiment was genres of music have considerable consequence on the memory keeping. Previews surveies revealed the consequence of music on keeping of information in memory. For illustration. a Glasgow Caledonian University ( 2006 ) survey monitored the encephalon activity of a group of voluntaries who performed a simple memory trial while listening to sway and classical music. The research workers found that classical music improved the memory in both classical music fans and stone fans. while stone music enhanced the memory of stone fans merely. From this information. research workers extrapolated that listening to any sort of music can help memory. provided it’s a type of music you enjoy. A trial performed by research workers at the University of Texas in 1982 demonstrated how background music can assist pupils memorise vocabulary words. The research workers separated pupils into three groups. The first group imagined the survey words while listening to George Frideric Handel’s â€Å"Water Music. † The 2nd group read the survey words while listening to the same music as group 1. and the 3rd group used no music at all. Students in groups 1 and 2 both received better tonss than those in group 3. This survey proved the effects of genres of music. viz. . stone and classical. on the keeping of information in our memory. Future experiments should go on to research the effects of genre of music on memory keeping of an single to cognize if a certain genre of music has a important consequence on cognitive procedures of an person. DecisionSince the T – computed value of 3. 10 is greater than the critical value of 2. 05 at 0. 05 degree of significance of with 28 grades of freedom. the void hypothesis is rejected in favour of the research hypothesis. This means that there is important difference between the consequence of genres of music –classical and stone music on the memory of the participants. It implied that the participants who listened to the classical genre of music which recorded a average mark of 21. 93 has a greater consequence than the stone genre of music which recorded a average mark of 15. 07. Mentions Heathman. S. ( 2011 ) . Different Kind of Music that Help Memory Retention. Retrieved day of the month January 29. 2013 from hypertext transfer protocol: //www. ehow. com/list_6711899_different-kinds-music-memory-retention. html # ixzz2I3PbLjLA O’Donnell. L. ( 1999 ) . Music and Brain. Retrieved day of the month January 29. 2013 from hypertext transfer protocol: //www. cerebromente. org. br/n15/mente/musica. hypertext markup language